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Cloud Architecture

Hyperscalers and Telecoms

14/4/2023

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Hyperscale cloud providers, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud, have been expanding their services beyond the traditional realm of cloud computing and into the telecoms  industry. ​

These providers have recognized the growing demand for high-speed, low-latency networks that are necessary for emerging technologies like 5G, Internet of Things (IoT), and artificial intelligence (AI).

To enter the telecoms business, hyperscale cloud providers are leveraging their expertise in cloud computing, data analytics, and artificial intelligence to offer a range of services to telecom companies. These services include network virtualization, edge computing, and analytics that enable telecom companies to offer new services, reduce operating costs, and improve the overall customer experience.

One of the key advantages of hyperscale cloud providers entering the telecoms business is their ability to scale their services quickly and efficiently. With their vast resources and global infrastructure, these providers can offer telecom companies the ability to rapidly expand their networks, improve performance, and reduce costs.

In addition, hyperscale cloud providers are also investing heavily in developing new technologies that can be used in the telecoms industry. For example, AWS has launched its Wavelength service, which enables developers to build applications that run on 5G networks with ultra-low latency. Similarly, Microsoft Azure has partnered with telecom companies to develop solutions that leverage its AI capabilities to enhance network performance and security.

Overall, the entry of hyperscale cloud providers into the telecoms industry is likely to drive significant innovation and change. By leveraging their expertise and resources, these providers can help to accelerate the development of new technologies and services that will benefit both telecom companies and their customers.

There are several key challenges that hyperscale cloud providers face when moving into the telecoms market:
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  • Regulatory compliance: Telecommunications is a heavily regulated industry, and hyperscale cloud providers must comply with a range of regulations related to privacy, security, and data protection. These regulations vary by country and region, which can make it challenging for hyperscale cloud providers to navigate the regulatory landscape.
  • Network infrastructure: While hyperscale cloud providers have extensive cloud infrastructure, they may not have the same level of physical network infrastructure as telecom companies. To enter the telecoms market, hyperscale cloud providers need to build or partner with existing telecom companies to expand their network infrastructure.
  • Competition from existing players: The telecoms market is highly competitive, and hyperscale cloud providers must compete with established players that have deep expertise in the industry. These companies also have strong customer relationships and established networks, which can make it challenging for hyperscale cloud providers to gain market share.
  • Technical challenges: The telecoms market requires specialized technical expertise, such as low latency networking and real-time data processing. Hyperscale cloud providers may need to invest in new technologies and expertise to meet these requirements.
  • Business models: The business models of hyperscale cloud providers may differ from those of telecom companies, which can create challenges when trying to align pricing models, revenue sharing, and other commercial terms.

Overall, hyperscale cloud providers face significant challenges when moving into the telecoms market. However, with their expertise in cloud computing, data analytics, and AI, and their vast resources, they are well positioned to bring innovation and disruption to the industry.
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    ​Tim Hardwick is a Strategy & Transformation Consultant specialising in Technology Strategy & Enterprise Architecture

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